Just plain crazy, or trying to make a social statement?

So, I've been sitting here looking at this photo, trying to figure it out. Was it some sort of silly matching Halloween party outfit idea? Or maybe even as early as whenever this picture was, these people were already trying to make a statement about how phones had impacted society. Perhaps the man's mask is calling attention to the 'facelessness' of telemarketers, versus old-fashioned door-to-door salesmen. The woman is a bit harder to come up with a similar idea for, though it could be something like a subtle prod at the view of women as secretaries, bound to answering phones rather than being in charge.

Of course, I could be totally wrong, and these could just be Lady Gaga's grandparents and fashion inspiration. What do you think?